中国市場における面子と消費者行動

URI http://harp.lib.hiroshima-u.ac.jp/hiroshima-cu/metadata/12331
File
Title
中国市場における面子と消費者行動
Title Alternative
“Face” and Consumer Behavior in the Chinese Market
Author
氏名 李 玲
ヨミ リ レイ
別名 LI Ling
Subject
面子
面子意識
面子知覚
面子の影響メカニズム
中国人消費者
Abstract

This study focuses on the concept of “face,” which is regarded as an important concept that shapes Chinese behavior in daily life, and clarifies the relationship between face and consumer behavior in the Chinese market. Based on various discussions in the literature, the framework of face, as it relates to consumer behavior, is defined as the psychological satisfaction obtained from the results of an individual’s image management. The purpose of image management is to extract a desired response or evaluation from others, and can be achieved through consumption. Chinese people tend to have strong face consciousness. Based on the framework of face’s influence mechanism discussed in his study, the amount of face perception as a positive impact on purchase intention.

Description Peer Reviewed
Journal Title
広島国際研究 = Hiroshima Journal of International Studies
Volume
22
Spage
61
Epage
71
Published Date
2016-11-30
Publisher
広島市立大学国際学部
ISSN
1341-3546
NCID
AN10485683
Language
jpn
NIIType
Journal Article
Text Version
出版社版
Set
hiroshima-cu