中国市場における面子と消費者行動

URI http://harp.lib.hiroshima-u.ac.jp/hiroshima-cu/metadata/12331
ファイル
タイトル
中国市場における面子と消費者行動
別タイトル
“Face” and Consumer Behavior in the Chinese Market
著者
氏名 李 玲
ヨミ リ レイ
別名 LI Ling
キーワード
面子
面子意識
面子知覚
面子の影響メカニズム
中国人消費者
抄録

This study focuses on the concept of “face,” which is regarded as an important concept that shapes Chinese behavior in daily life, and clarifies the relationship between face and consumer behavior in the Chinese market. Based on various discussions in the literature, the framework of face, as it relates to consumer behavior, is defined as the psychological satisfaction obtained from the results of an individual’s image management. The purpose of image management is to extract a desired response or evaluation from others, and can be achieved through consumption. Chinese people tend to have strong face consciousness. Based on the framework of face’s influence mechanism discussed in his study, the amount of face perception as a positive impact on purchase intention.

査読の有無
掲載雑誌名
広島国際研究 = Hiroshima Journal of International Studies
22
開始ページ
61
終了ページ
71
出版年月日
2016-11-30
出版者
広島市立大学国際学部
ISSN
1341-3546
NCID
AN10485683
本文言語
日本語
資料タイプ
学術雑誌論文
著者版フラグ
出版社版
区分
hiroshima-cu