チュウゴク コウリ キギョウ ノ カイガイ シュッテン ト ソノ トクチョウ
Characteristics of Chinese Retailers’ Overseas Stores
With the rapid growth of outward foreign direct investment (OFDI) by Chinese enterprises, relevant research on Chinese multinational enterprises (MNEs) has attracted great attention. Prior studies mainly focus on international activities and mechanisms unique to Chinese enterprises that differ from those in Japan, the United tates, and Europe that are aimed at manufacturers but do not involve retailers. This study focuses on the multinationalization of retailers through overseas stores and attempts to clarify how Chinese multinational retailers (MNRs) differ from Japanese MNRs by conducting a questionnaire and discerning patterns in the multinationalization of Chinese retailers from a case study.
|Description Peer Reviewed||
広島国際研究 = Hiroshima Journal of International Studies