Japanese Relationship Marketing : Reappraisal of Roles Among Industrial Distributors

URI http://harp.lib.hiroshima-u.ac.jp/hue/metadata/12164
File
Title
Japanese Relationship Marketing : Reappraisal of Roles Among Industrial Distributors
Author
氏名 Tsuye Kenneth Ichiro
ヨミ
別名
Abstract

This paper found a new role for Japanese industrial distributors, via elaborate case study methodology. The findings suggest previous results might have ignored this particular role. A small manufacturer might try to use this role strategically, especially when attempting to enter a new market.

Contents

1.Introduction 2.Brief Literature Review and Theoretical Background 3.Methodology 4.Case study 5.Case analysis 6.Discussion 7.Conclusion

Journal Title
広島経済大学経済研究論集
Volume
37
Issue
3
Spage
107
Epage
119
Published Date
2014-12-31
Publisher
広島経済大学経済学会
ISSN
0387-1436
NCID
AN00212083
Language
jpn
NIIType
Departmental Bulletin Paper
Text Version
出版社版
Set
hue