For the purpose of activating COIN Dori shopping street, We make the plan of C. I. project. A future image of COIN Dori is not only “the attractive shopping street in bedtown,” but also “the modern, recreational, clean, and flowery shopping street.” I make catchphrases and marks to express the ideas, and make preparations for concrete design of a streetscape, for instance, footway, roadside tree, tent, sign board and so on. In order to behave based on the mind identity and the behavior identity, I make an all round enforcement plan.