The purpose of this study is to clarify the perception of university faculty members by high school teachers and well-educated people using a surver. The findings are as follows: 1) In general, the respondents of the survey had a good impression of university faculty members and held them in high regard. However, they perceived these academic professionals as having fewer social responsibilities and as facing less psychological and physical stress than themselves. 2) High school teachers viewed university faculty members as possessing superior research capabilities both on broad-ranging and specialist knowledge. A grater proportion of well-educated people than high school teachers expected niversity academics to be more involved in teaching. 3) Overall, respondents were in agreement that niversity faculty members should prioritize research over teaching. However, a greater percentage of high school teachers than well-educated people held this opinion. High school teachers reported that their views on the value of teaching and research were consistent with those of university faculty members. For university faculty members to meet society's expectations and become opinion leaders, they must consistently ensure the quality of education they provied. They must also effectively communicate their views on teaching, research, and social services.