The MBA Core Curriculum and the Teaching of Business English

URI http://harp.lib.hiroshima-u.ac.jp/pu-hiroshima/metadata/8410
File
Title
The MBA Core Curriculum and the Teaching of Business English
Author
氏名 Steven L. Rosen
ヨミ
別名
氏名 David I. Rosen
ヨミ
別名
Abstract

This paper argues that most of the materials currently available for teaching Business English are inadequate on a number of grounds: they put too much emphasis on the acquisition of leaming language structures and functions over content,the layout is often confusing or overly didactic,the content is often too Euro-centric,but most importantly,there still remain serious gaps in what a businessperson needs for communicative competence in the global marketplace. As an altemative,this paper argues for a content based approach focused primarily on basic business and economic concepts. A strong Business English curriculum,it will be argued,should have a clear focus which will correspond to most M.B.A. curriculums: money and banking and international finance,marketing strategies,business strategy,corporate govemance issues,operations and supply-chain management,human resources, business accounting,economics,and business ethics,and organizational leadership. Such ac oncept based Business English curriculum will assume that the student already has a basic level of competence in English language structures,or, if not,will gain this competence in non-business English courses. The case study method which is generally used in MBA programs around the world is the method which should also be used for the leaming of Business English. In this way,the student will be prepared with the knowledge and skills they need to operate in the global marketplace.

Journal Title
県立広島大学人間文化学部紀要
Volume
5
Spage
89
Epage
105
Published Date
2010-02
Publisher
県立広島大学
ISSN
1346-7816
NCID
AA12116573
Language
eng
NIIType
Departmental Bulletin Paper
Text Version
出版社版
Sort Key
10
Old URI
Set
pu-hiroshima