Traditional business and traditional business education in American has been mainly based on classical economic theories of profit maximization, which is characterized by the accumulation of wealth and private property (assets). Negatively put, it is wealth acquisition and even wealth
usurpation having priority over wealth creation. Though the high GDP growth of capitalist economies suggests that wealth creation spreads to all classes of society, the overall characters has tended to include exploitation, alienation and extractive technologies. However, what is being
investigated here is the possibility that American business and American business education is being challenged on many fronts (environmental, economic, and social/political) and as a result, may be undergoing a paradigm shift, away from the classical stance of profit maximization to more social contractual goals.